Restart Energy franchise model in detail

RED: Retail Energy Franchise
Would you buy a McDonald’s franchise now if you had the chance?

Introducing the RED Retail Energy Franchise

Be the first to secure your retail energy franchise in your country and resell it to other private suppliers or companies after the TGE!


As we move forward, and as we have already successfully done in the past, we will focus our efforts on growing our franchise network - this time on a global scale. Every franchise needs to own a certain number of MWAT tokens to operate. This means that owning a lot of MWAT tokens from our TGE offers a strong ROI, as there will be great demand for them from private suppliers around the world.



If you’re interested in entering the energy sector, then Restart Energy’s franchise program is a unique opportunity to become personally involved in our mission to re-invent the way energy is bought, sold, and traded globally – through the RED ecosystem – a global, privatized, decentralized energy supply platform.

What is the RED Energy Franchise?

The RED Franchise (RED-F) is an exclusive business opportunity available to MWAT Token holders. It is an innovative, tested, and working idea that is already being used within the European Union. By allowing MWAT token holders to create and run their own energy retail business, we are merging decentralisation blockchain technology with free market principles.

Restart Energy franchise model in detail

There are two proposed franchise models to work with the RED ecosystem:

TYPE A - FRANCHISE OWNER OF A POWER RETAIL COMPANY

In a Type A franchise, Restart Energy would work together with the Franchisee to help set-up his own his own retail energy franchise, and the Franchisee would be the one to enter into a new market and establish his business. The Franchisee would take on all risk and expenses to create a market, and Restart Energy would provide technical, infrastructural, process automation, marketing and sales support. The Franchisee would need to provide the financial and management capacity for setting up a power retail company.

Master Franchise owner would receive a full power retail business in a shell:

  • Assistance for creation & operation of own power retail company
  • Right to use Restart Energy’s brand and business model including software and franchise infrastructure
  • Control over revenues
  • Technical Training for all staff and employees
  • Marketing and Branding package
  • Country Promotion for the months leading up to and after launch, paid for by Restart Energy, in order to promote the RED ecosystem and franchise business
  • Access to Complete Energy Supply CRM Software with 100% process automation
  • Access to Restart Energy specialized personnel and management to assist and fully support the franchise and its owners
  • Energy & gas trading, balancing and forecasting technical support

PROS

  • Higher profits
  • Ownership of power retail company
  • Cross selling to existing customer database
  • High process automation to deal with large numbers of low volume consumers with high margins
  • Unique selling points and ecosystem
  • Flexible products and services

CONS

  • Higher capital requirements
  • Franchisee takes the risk of expansion to new markets

TYPE A - FRANCHISE TOKEN REQUIREMENT BY COUNTRY

In addition to holding the required amount of MWAT tokens, Type A franchise owners also have to meet Restart Energy minimum capital requirements and pass business conduct and reputation due diligence. The tokens required do not represent a payment and retain the full functionality of MWAT tokens.

Please see the below table for country minimum token requirements.



Type A Franchise Token Requirement by Country



Region

No.

Country

Population

Min Tokens

Deregulated Market

Europe

1

Austria

8,690,076

2,172,519

Y

2

Belgium

11,311,117

2,827,779

Y

3

Bulgaria

7,153,784

1,788,446

Y

4

Croatia

4,190,669

1,047,667

Y

5

Cyprus

848,319

212,08

Y

6

Czech Republic

10,553,843

2,638,461

Y

7

Denmark

5,707,251

1,426,813

Y

8

Estonia

1,315,944

328,986

Y

9

Finland

5,487,308

1,371,827

Y

10

France

66,759,950

16,689,988

Y

11

Germany

82,175,684

20,543,921

Y

12

Greece

10,783,748

2,695,937

Y

13

Hungary

9,830,485

2,457,621

YN

14

Ireland

4,724,720

1,181,180

Y

15

Italy

60,665,551

15,166,388

Y

16

Latvia

1,968,957

492,239

Y

17

Lithuania

2,888,558

722,14

Y

18

Luxembourg

576,249

144,062

Y

19

Malta

434,403

108,601

Y

20

Netherlands

16,979,120

4,244,780

Y

21

Poland

37,967,209

9,491,802

Y

22

Portugal

10,341,330

2,585,333

Y

23

Romania

19,760,314

4,940,079

Y

24

Slovakia

5,426,252

1,356,563

Y

25

Slovenia

2,064,188

516,047

Y

26

Spain

46,440,099

11,610,025

Y

27

Sweden

9,851,017

2,462,754

Y

28

United Kingdom

65,382,556

16,345,639

Y

29

Iceland

332,529

83,132

Y

30

Liechtenstein

37,622

9,406

Y

31

Norway

5,210,721

1,302,680

Y

32

Switzerland

8,327,126

2,081,782

Y

33

Montenegro

622,218

155,555

Y

34

Macedonia

2,071,278

517,82

N

35

Albania

2,886,026

721,507

Y

36

Serbia

7,076,372

1,769,093

Y

37

Turkey

78,741,053

19,685,263

N

38

Bosnia and Herzegovina

3,839,265

959,816

N

39

Kosovo

1,771,604

442,901

N

40

Moldova

3,555,159

888,79

N

41

Ukraine

42,590,879

10,647,720

N

42

Armenia

2,998,577

749,644

N

43

Azerbaijan

9,705,643

2,426,411

N

44

Georgia

3,720,400

930,1

N

N America

45

US

323,127,513

80,781,878

Y

46

Canada

36,290,000

9,072,500

Y

Asia-Pacific

47

Australia

24,130,000

6,032,500

Y

48

New Zealand

4,693,000

1,173,250

Y

49

Japan

127,000,000

25,750,000

Y

50

South Korea

51,250,000

12,812,500

N

51

Singapore

5,607,000

1,401,750

Y

52

Thailand

68,860,000

17,215,000

N

53

Vietnam

92,700,000

23,175,000

YN

54

Mongolia

3,027,000

756,75

N

55

Russia

144,300,000

36,075,000

N

56

India

1,324,000,000

-

N

57

Indonesia

264,882,526

20,125,000

YN

58

Taiwan

23,647,920

5,911,980

Y

59

Brazil

200,361,925

50,090,481

N

60

China

1,411,278,927

-

N

61

Philippines

105,424,010

26,356,003

YN

Africa

62

South Africa

48,810,427

12,202,607

Y

Total

4,894,344,994

499,873,492


Source: Eurostat, OECD, World Energy Council

Y = deregulated energy market
N = monopolistic energy market (not deregulated)
YN = partially deregulated energy market or advanced in the process of completing deregulation
* Restart Energy reserves the right to lower the required amount of tokens franchises need to hold, if the percentage of MWAT locked in franchise accounts becomes too high and hampers smooth platform operations.



Type B RED Franchise Tiers

Owning a certain number of RED MWAT tokens grants holders free access to one of four RED Franchise tiers and to the income from selling those energy contracts. It is important to note that it is only required that a retail energy franchise owner or reseller holds a certain amount of tokens. It is not a form of payment to Restart Energy.

Type B – Reselling/Brokering

Only Master Franchise tier is exclusive.
Restart Energy would be the one to enter into a new market and establish the company. The company would take on all risks and expenses to create a market, and the franchise owner would simply act as a retailer or broker with our full support.


Master Franchise owner would receive a full power retail business in a shell:

  • Right to create and sell sub-franchises
  • Part of revenues from all sub-franchises
  • A comprehensive franchise kit detailing all relevant information for the target market. This is modelling off our already successful franchise kit provided to European partners.
  • Training for all staff and employees
  • Marketing and Branding
  • Local Promotion for the months leading up to and after the launch, paid for by Restart Energy to promote the RED ecosystem and franchise business
  • Access to the Agent Module, offering the ability to add new franchises, see energy consumption and manage clients
  • Access to the Front Desk Module of RED CRM
  • Access to Restart Energy management, from where we can assist and fully support the franchise and its owners

As a reseller/broker, you would be entitled to a percentage of all revenues made by all other franchises in the target country (typically 10%), plus the revenues generated from direct sales, in the form of signing premium plus passive consumption commission.

PROS

  • Very low risk
  • Restart Energy takes on cost of expansion

CONS

  • Lower margin compared to full franchise ownership

TYPE B - FRANCHISE TOKEN TIERS:

10,000 Tokens - RED City Franchise - allows token holders to broker energy sales in their city of choice, within their country of residence. Multiple city franchises can operate within the same city and will be coordinated by Restart Energy or the Type A franchise that operates within that country.
100,000 Tokens - RED Regional Franchise - allows token holders to broker energy sales in an entire region of their country of residence, same as with City Franchises, multiple regional franchises can coexist.
1,000,000 Tokens - Red Country Franchise - allows token holders to sell energy in their entire country of residence. As per the previous tiers, multiple country franchises can coexist.
10,000,000+ Tokens - RED Master Franchise - gives the token holder exclusive rights in his/her country of resident and the option to create sub-franchises inside that country meaning there can only be one Master Franchise per country. The amount is dependent on the country’s population.

*Type B franchises require either a Type A franchise or Restart Energy itself present in the country in order to resell their energy supply packages.

Existing Franchise Partners

As mentioned above, Restart Energy is already using the Franchise model proposed in our Whitepaper. A big part of the company’s success to date has been based on its ability to successfully develop a multi-channel sales strategy, by quickly identifying market opportunities and leveraging local resources, such as micro-entrepreneurs, through the first retail energy franchise in the European Union.

Current non-blockchain model

The success of a franchise owner is our success as well. We work hard to ensure all franchises are fully supported via multiple sales channels for energy retail. As an example, in Romania, we are leveraging multiple sales channels for the supply of energy and gas with the following efforts:
1. Local distribution partners who acquire a franchise and sell energy to their longstanding
customers. This strategy has proven very successful so far and will be a major contribution to our global expansion plans.
2. Formation of local D2D teams around our best local franchise partners.( +200 D2D agents employed by franchisee’s)
3. Our own sales force that currently includes: 1 National Sales Manager, 1 Logistics Manager, 8-person Contracting Department, 7 Regional Sales Managers, 70 D2D sales agents (commission-based).
4. Partnerships with national companies like EuroGSM (largest ORANGE telecom dealer), InterBroker (3rd largest insurance broker), GRS (largest auto insurance broker), Lyoness (largest cash-back shopping network), Romanian Post (5000+ country locations), TVSat (largest regional media & telecom company), Romanian War Veterans Organization, etc.

Becoming a Franchise Owner

With a successful franchise model already in place, Restart Energy is well equipped to help all individuals and companies transition to the retail energy sector.

RESTART ENERGY SUPPORTS YOU 100%!

By providing marketing and brand identity materials, courses designed to train specialized personnel for our retail energy franchise partners, local promotion on media channels, access to Franchise/Agent and Front Desk modules, the My Restart portal, the marketing, social media and web platforms, and the option of installing smart wireless meters for clients contracted by the franchised entity, based on their contractual terms.
Note: The franchised entities must agree to meet energy retail targets for the first year of operation. Restart Energy will work with clients to ensure targets are manageable and reasonable.

Power retail business in a nutshell:

  • Cheaper renewable energy & gas to households
  • Cheaper renewable energy & gas to businesses
  • Access to RED ecosystem and franchisee’s
  • Access to Complete Energy Supply CRM Software with 100% process automation
  • Access to Restart Energy specialized personnel and management to assist and fully support the franchise and its owners
  • Energy & Gas trading, balancing and forecasting technical support
  • Marketing and Branding packages
  • Energy efficiency products and services
  • Renewable energy products and services
  • Mobile app access
  • Access to P2P Energy Exchange on the RED Platform

Interested?

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